Tumblr will ban all adult content, it has said.
The decision is a major reversal for a company that partly made its name for the relative availability of explicit content on its site.
The ban will cover just about anything that could be known as explicit, it said. “Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts,” it wrote in its announcement. Text will still be admitted and so erotica can still be posted on the site. It will also allow non-sexualised images of women’s nipples. “Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery,” it wrote. “Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.”
The decision comes soon after the Tumblr app disappeared from the iOS App Store in a move that it later emerged was related to the discovery of child sexual abuse imagery on its blogs. It did not say whether the decision was related to that incident.